On this page, you can see a collection of our nonvisual works for corporate identity design and advertising campaigns. As we often tend to fully take control of content creation across multiple platforms, the verbal aspect of our works would eventually become part of our concerns. From naming for brands and products to creating advertising slogans and permanent taglines, the back and forth shifting between words and images has always been a challenging part of our design process. We participate in the writing of longer texts as well. Whether they are narrations for short videos or statements for artistic purposes, we need to be highly sensitive about the very small verbal details. We believe effective messages need strong vehicles for delivery and a good combination of words and images can always build an accountable structure in visual communications.

Slogan: Got each other’s back
Used in a social media advertising campaign during the COVID-19 lockdown
Client: Baran Group
2020

Tagline: An achievable dream
Client: Baran Home
2019

Naming: Cheshm-o-Cheraq (Eye and light)
Client: Cheshm-o-Cheraq (lighting market complex in Mashhad)
2018

Slogan: Kindle a Light
Used for a social media advertising campaign and as a title of short video for a Lighting market complex
Client: Cheshm-o-Cheraq
2018

Tagline: Golden up your moment
Client: Vizoro (Jewellery brand)
2018

Tagline: Wrap your head around
Client: IT man centre (Information technology centre)
2015

Slogan: Sound Body, Sound Soul
Used for an advertising campaign for a medical centre
Client: Baran Group
2015

Slogan: It takes a hand to build a house, but only the heart can make a home
Used in a short corporate video
Client: Baran Group
2014

Slogan: Do not fill in the blanks this time
Used for an advertising campaign in Tehran
Client: Tehran Beautification Organization
2014