The broad spectrum of sky colors was the main inspiration for designing this visual identity for Respina24 travel agency. For us, the sky’s unique view from the airplane window is the most beautiful experience of the flight. So we designed a silhouette of an airplane and put it inside different gradiants of the sky. We also proposed a tagline for the brand: “You won’t be staying on the ground.” The term in Farsi ironically implies that “you are very precious.”
We also played with a tiny realistic model of the IranAir plane to create a short commercial for Respina24.