In collaboration with the Tehran Beautification Organization, we did an advertising campaign to encourage the citizens of Tehran not to overload their environment with unnecessary objects. The word Tehran (تهران) was itself so interesting that we decided to only focus on its visual capacities and make it meaningful with bold slogans. Since we ended up having to limit the campaign to only a few billboards, the concept did not develop as much as we had expected.
The word Tehran (تهران) was itself interesting enough that we decided to take a huge verbal leap froward and write multi meaning slogans for “Tehran”. Since we ended up limiting the campaign to only billboards, the concept did not develop as much as our expectations.
Client: Tehran Beautification Organization
Designer: Davood Morgan, Farid Yahaghi