Visual Identity | 2014

Vatan (وطن) in Farsi means homeland. We did a wordplay here and changed the word to (وتن); same pronunciation, different meaning (and body). We chose this name and designed its logotype for an Iranian women’s clothing store. The minimal use of black lines, decorative vectors, olive color, and white pigeon models in the interior design were to develop the visual identity of the brand in different platfroms.

Client: Vatan clothing store
Design: Davood Morgan, Farid Yahaghi
Interior design construction: Mani Mahmoudi