To design the promotional materials for the 4th commemoration of the World Urbanism Day, which is an annual event by Khorasan Razavi Construction Engineering Organization in Mashhad, we took an adventurous journey in the city to observe the actual typography of urban signs, street names, signboards, and so on. We had already written a short inspiring text about the responsibilities of urban planners. Then we tried to visualize the text by dividing it to its letters. Later we spent around two weeks in the city to photograph and film as many letters as possible in order to create a vast archive.