Visual Identity | 2014

Porteghal (Orange fruit in Farsi) was the name of an advertising magazine. They asked us to design a logo that does not imply the fruit. So we just kept the colour and tried to design a legible logotype instead. We played around with some actual magazines to see how their form would respond if we folded them differently. The final result was so satisfying that we decided to create an animated version of the logo and make a flipbook gift from it. We also wrote a short invitation text for Porteghal’s dinner event and designed it with a well-crafted magic card.

Flipbook as an advertising gift

Client: Porteghal advertising magazine
Design: Farid Yahaghi, Davood Morgan
Copywriting: Davood Morgan