Nowruz Project was a curatorial event developed around the longstanding rite of Nowruz (Now-ruz, “new-day”). This ritual is celebrated annually by diverse communities worldwide on the first day of spring. Based on the capacity of the traditional concept, this project intended to create an interactive space to use the potential of cultural diversity in Montreal to practise mutual tolerance, respect, and appreciation of diversity. Nowruz Project was comprised of art exhibitions, performances, panel discussions, and workshops.
We designed a dynamic logo for Nowruz Project in light of the event’s values.