“Gol-e-man“ (My Flower) is a company that does flower delivery services. We were asked to do a redesign for the brand’s corporate identity. At first, we started to simply design a flower like logo. But the results were not satisfactory. We felt that no representation of the flower would look better than the flower itself. Yet, we did not even want to use the photography of a flower as the logo. Even for the slogan, we did not feel that any verbal expression could imply a close sense of the feeling of giving and receiving flowers.
