For the teaser of a national conference on crisis management in Mashhad, our idea was to build an increasing visual tension during the video. The challenging part was to find proper visual translations for the concept of the environmental crisis. To visually connect the shots, we defined a horizontal and somehow invisible line at the center of each. Then after a calm introduction we added different kind of visual tensions to the sequences.
For the event poster, we designed a crack in the middle of a red canvas. As the crack was intended to feel more realistic, we applied the die-cut technique to it in the post-print process.
Client: Engineering organization of Khorasan Razavi
Directors: Farid Yahaghi, Davood Morgan
Poster design: Davood Morgan